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The future of Premier League football on TV (Part Two) - 2 months ago, 11 Feb 12:25

Sarah Winterburn

In last week’s piece about the future of football broadcasting on TV, I concluded that the coming years are almost certainly the dog days of the Sky/Premier League financial model that has been in place for 27 years. But what will replace it? Millions of us still love football as a sport and would still like to see it on TV, even if only occasionally, and accept that this – in one way or another – has to be paid for.

But before we can hazard a guess as to what the future holds, there are serious, endemic problems to be addressed and which may put future rights purchasers off altogether, or markedly reduce how much they’re prepared to pay.

1) The very act of sitting and watching a football match on TV or indeed any other device for 90 long minutes is becoming culturally outmoded, as the public’s attention span ...
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