Unilever tightens rules on celeb deals - 7 months ago, 11 July 19:00
Unilever East Africa has tightened rules in signing deals with popular local personalities on social media to market its products, the leading consumer goods firm said on Wednesday, taking cue from its parent firm.
The maker of common household brands such as Omo washing powder, Vaseline and food additive Royco said it will no longer work with persons who buy followers to gain popularity on social media.
The practice known as influencer marketing has gained popularity in the country with increased use of social media as a marketing tool, with companies allocating millions of shillings for digital advertisement budgets.
There have, however, been rising cases of some of influencers using dishonest business models such as fake followers, web robots and fraud to land deals with the corporates who pay them to push their brands to consumers.
Market influencers are believed to have deep and direct connections with their audiences whom they engage through their ...
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The government has re-instated the license of the troubled Ekeza Savings and Credit Cooperative Society which was cancelled last year. Commissioner of Cooperatives Mary Mungai in a Kenya Gazette ...Category: business