@BdAfrica

Unilever tightens rules on celeb deals - 7 months ago, 11 July 19:00

By: Constant Munda

Unilever East Africa has tightened rules in signing deals with popular local personalities on social media to market its products, the leading consumer goods firm said on Wednesday, taking cue from its parent firm.

The maker of common household brands such as Omo washing powder, Vaseline and food additive Royco said it will no longer work with persons who buy followers to gain popularity on social media.

The practice known as influencer marketing has gained popularity in the country with increased use of social media as a marketing tool, with companies allocating millions of shillings for digital advertisement budgets.

There have, however, been rising cases of some of influencers using dishonest business models such as fake followers, web robots and fraud to land deals with the corporates who pay them to push their brands to consumers.

Market influencers are believed to have deep and direct connections with their audiences whom they engage through their ...
Read More


Category: business corporate news

Suggested

1 hour ago
Government says present crude oil capacity insufficient for refinery

Crude oil deposits so far discovered in Kenya are insufficient to allow for the building of a refinery, a senior petroleum ministry official said on Tuesday. Kenya, which currently exports no crude, ...

Category: business topnews news
3 hours ago, 10:10
Maize farmers to wait longer for NCPB pay

Maize farmers will have to wait longer before they can receive money for delivery of their produce to the National Cereals and Produce Board (NCPB) despite promises by the government to make prompt ...

Category: business news
3 hours ago, 10:22
Government reinstates Ekeza Sacco license

The government has re-instated the license of the troubled Ekeza Savings and Credit Cooperative Society which was cancelled last year. Commissioner of Cooperatives Mary Mungai in a Kenya Gazette ...

Category: business
3 hours ago, 09:52
Relief as government reinstates Ekeza Sacco license

The government has re-instated the license of the troubled Ekeza Savings and Credit Cooperative Society which was cancelled last year. Commissioner of Cooperatives Mary Mungai in a Kenya Gazette ...

Category: business
4 hours ago, 09:13
CBK Invites Public to Deliberate on the Draft Mortgage Refinance Companies Regulations, 2019

The Central Bank of Kenya has invited Kenyans to deliberate on the Draft Central Bank of Kenya (Mortgage Refinance Companies) Regulations, 2019. The draft regulation has been formulated by CBK to ...

Category: business Kenyan News
5 hours ago, 08:22
EAC central banks hold lending rates stable to boost growth

East Africa’s central banks have voted to keep their policy lending rates low or unchanged to help bolster their economies, amid uncertainty and weaker global growth prospects. Rwanda, Tanzania, Kenya ...

Category: business topnews news