Taxify bets on motorcycles and rickshaws in East Africa - 7 months ago, 10 Aug 12:59
Taxify, an Estonian ride-hailing company aiming to take on Uber in emerging markets, will invest millions of euros in East Africa in the next five years with a strategy focused on motorised rickshaws and motorcycles, it said on Thursday.
In East Africa, that means “boda bodas” and “bajajis”, also called “tuk tuks”, - local terms for motorcycles and rickshaws, respectively.
“Our focus is on providing the most appropriate means of transport for the customers and in East Africa we can see that boda bodas are getting the highest value for us,” Karl Aru, Taxify’s Expansion Manager for Africa, said in an interview.
Taxify has picked off business from Uber in central and eastern Europe and major African cities.
It raised $175 million in May in a funding round that included German automaker Daimler and brought its valuation to $1 billion.
The company says it has hundreds of thousands of drivers in sub-Saharan Africa, ...
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