@Standard

Seven ways to turn your eCommerce idea into a reality - 11 months ago, 16 Maý 12:03

James Wanzala

AfricaSokoni is an eCommerce platform for anyone who’s looking to buy or sell products. It was launched four months ago by three investors looking to cash in on the country’s Internet penetration and interest in online purchases.

Management consultants McKinsey predict that by 2025, Africans will be buying goods and services worth $75 billion (Sh7.5 trillion) online annually.

Hustle met with AfricaSokoni co-founder Fred Kirui to understand how they got their idea off the ground.

We started out defining what problem we wanted to solve. Our primary business objective was to offer convenience for consumers to purchase authentic Kenyan/African products. We also realised it would be important to offer affordability to match convenience. We started off clear that we wanted a platform that provides best-in-class service to vendors and customers.

In any business, it’s important to know where you want to be in the next three, five or 10 years. ...
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