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Samsung opens largest Africa retail store at Two Rivers Mall - 3 months ago, 19 Oct 16:04

By: Correspondent

,  

NAIROBI, Kenya, Oct 19 – Samsung Electronics has opened a 700 square feet interactive store at Two Rivers Mall, making it the largest Samsung Experience Store in Africa.

Sung Yoon, President and CEO of Samsung Electronics Africa said the opening of the new store was in line with the firm’s strategy of re-aligning its business operations in Africa for greater efficiency in the sales and marketing functions with a focus on consumer experience.

“We remain committed to delivering quality products and technological solutions to our consumers in an accessible manner. Customers have expectations and demands from our brand, and the opening of such experience stores will give our consumers a converged experience from both our consumer electronics and mobile divisions,” he added.

The store will house consumer electronics and mobile products, as well as a service centre for both ...
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