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Safaricom resists tariff cuts to avoid price war - 8 months ago, 10 Aug 15:43

Reuters

Safaricom, #ticker:SCOM Kenya’s biggest telecoms operator, has no plans to reduce its call rates after rival Airtel cut its prices as it wants to avoid a price war, its chief executive officer said on Friday.

On Thursday, Airtel cut its call rates to all other networks to Sh2 a minute.

The company said the new tariff amounted to a 50 per cent reduction in prices. Safaricom charges Sh4 a minute.

“We are seeing a new price war coming,” Chief Executive Bob Collymore told reporters. “We are not going to move our prices. If we lose market share as a result of that then that is fine. We have to maintain a sustainable business.”

Prasanta Das Sarma, the chief executive of Airtel Kenya, said earlier this week the company had reduced its prices to attract more users.

The new tariff “gives double the value to the customers as now they can talk twice as much,” ...
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