Posta fighting for survival in rapidly evolving digital era - 7 months ago, 11 July 19:00
For decades the Postal Corporation of Kenya (Posta) monopolised the communication field in Kenya, commanding a large chunk of market share.
However, in recent years the firm has witnessed a downturn in fortunes due to stiff competition from other players and the Internet.
The digital age has brought in financial innovations such as M-Pesa — among other efficient mobile money transfer and loans services — that have seen traditional postal services such as money orders’ growth nosedive.
Similarly, e-commerce and email services as well as social media platforms such as Facebook, WhatsApp, and Twitter are becoming threats to the physical letter delivery service provider.
Mobile phones also continue to threaten the existence of telephone landlines and slow mail.
Figures from the Kenya National Bureau of Statistics’ (KNBS) Economic Survey 2018 show that Posta’s services such as courier operation, private letter boxes, expedited mail service (EMS), and unregistered and insured items have virtually stagnated.
The KNBS report ...
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