@BdAfrica

OTIN: Privacy does not mean the same thing to all of us - 12 months ago, 15 Apr 17:05

Joe Otin

According to a study a few years back, about 80 per cent of Tanzanians comfortably sit through TV advertising. The audiences in Kenya are less tolerant at about 70 per cent and the global average stands at about 50 per cent. The data showed that people watch advertising because they find it informative and entertaining, an alternative view to common wisdom. It’s no wonder that US advertisers invest heavily in creative content in order to beat the apathy and they stand true to McCann Erickson’s motto that ‘advertising is truth well told’. As an ad man I subscribe to that thought, rather than the sentiment that advertising manipulates peoples minds and gets them to buy what they don’t want or need. If this was the case, then all the mothers would show their kids ads that promote the benefits of broccoli in order to get them to beg for it. ...
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