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FIFA warns broadcasters against zooming in on hot women in the crowd during football matches - 9 months ago, 12 July 14:17

Fred Kennedy

- FIFA has cautioned broadcasters against picking out “hot women” in the crowd during football matches

- The move is aimed at tackling sexism in football

- It remains unclear if the crackdown on cutaways of female fans would become official FIFA policy

- A study by anti-discrimination group Fare Network decried growing sexism in football especially during the 2018 World Cup in Russia

World football governing body, FIFA, has put on notice broadcasters picking out “hot women” in the crowd during football matches.

FIFA is looking to crack down on cutaways of female fans during matches in as part of the federation's efforts to tackle sexism in football.

In a media briefing on Wednesday, July 11, moments before England's semi-final clash against Croatia, Fifa's diversity boss Federico Addiechi revealed the federation had advised its broadcast service to stop zooming in on “hot women” in the crowd.

He ...
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