DP William Ruto sees Kenya’s tourism potential in marketing - 8 months ago, 13 June 13:59
Deputy President William Ruto has asked the tourism sector to review its marketing strategy as part of the efforts to attract more tourists into the country.
He said there was need to make a decisive and strategic change in direction to ensure that the country’s tourism unlocks its maximum potential.
Mr Ruto said Kenya could triple earnings from tourism if the right marketing strategy, which is the persuasive element, was used to promote the sector by reaching out to the potential tourists.
“I want to challenge the ministry and the Kenya Tourism Board to pay attention to marketing in particular because that is the persuasive element of the strategy,” said Mr Ruto.
He added: “It is marketing that will get us our rightful consideration among potential tourists and help us realize our rightful numbers.”
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