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Barclays Africa officially rebrands to Absa - 7 months ago, 11 July 15:48

By: Reuters

Barclays Africa changed its name back to Absa on Wednesday, in a rebranding aimed at underlining its South African roots as Britain’s Barclays gradually retreats from the continent.

The name change comes almost a year after Barclays sold most of its controlling stake in Absa, South Africa’s third-largest lender, ending more than a century of the British bank’s involvement in Africa to focus on its home market and the United States.

Currently Absa is the brand name for the group’s retail banks in South Africa but in future all of the group’s operations across Africa will use that brand name.

“Today we celebrate an important milestone in our pursuit of our vision to create a banking group that Africa can truly be proud of,” Absa Chief Executive Maria Ramos said at an event in Johannesburg.

“Our new name and brand are an expression of our new purpose and strategic direction, which commits us ...
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