Talanta Mtaani Show set to turn talent into business opportunities
4 months ago, 18 July 15:17
Over the years, African societies have been reluctant to support talent. Parents have been known to dismiss their children’s talent in favour of formal education.
Things are now slowly but steadily changing. Talanta Mtaani show in partnership with Standard Group, Uwezo Awareness Organization and Civil Society Urban Development is seeking to nurture and establish local talent.
The show which kicks off on Friday the 20th July on KTN at 8pm, is expected to run for 15 weeks and end on 19th October.
Speaking at the official singing of the contract, Standard Group Chief Executive Officer Mr. Orlando Lyomu said the partnership is aimed at creating a movement that would bring about social impact.
“If you look at Standard Group’s heritage we are the home of talent with shows like I can sing among others and we are happy to partner with Talanta Mtaani. This partnership will be about achieving certain social impacts,” he said.
The 30 contestants who are on board will get a chance to be trained on how to manage intellectual property, brand themselves ready for the market and receive mentorship among other skills.
This show is set to create a platform for talented individuals to explore their gifts as a business opportunity.
“If they are shown how to manage Intellectual property so that it can become a business that is sustainable, then we would be filling a huge gap,” said Maurice Okoth, who is the C.E.O, Centre for Intellectual Property Law, Advocacy and Research (CIPLAR International).
Category: entertainment enews pulse