SportPesa a deal with the devil
12 months ago, 12 Jan 00:11
In his piece in the Daily Nation, Roy Gachuhi speaks of how the failure to build strong institutions in Kenyan sport has left even the most successful teams vulnerable to the financial shocks caused by the withdrawal of a major sponsor. He is referencing the troubles caused by sports betting firm SportPesa’s pulling all its sponsorship of local and national teams following the failure of its legal challenge against the government’s move to raise taxes on betting profits. It is a move that may ground a large number of the country’s favourite sports brands. “Fifty years down the line, AFC Leopards and Gor Mahia should be evaluating the suitability of the many organizations lining up to associate their brand with them,” Gachuhi says. He also reminds us that “Kenya’s sports politics closely mirror our national politics”. One obvious similarity is the dependence on the dirty money that is generated by selling false dreams to poor people. According to Moses Kemibaro, a digital marketing professional based in Nairobi, SportPesa, the largest of them all, rakes in over Sh300 million a month. A GeoPoll survey of youth between the ages of 17 and 35 in sub-Saharan Africa found Kenya had the highest number of youth who were frequently gambling and that they spent Sh5,000 a month on the habit, the highest on the continent. This in a country where, according to the Kenya National Bureau of Statistics, three-quarters of those in formal employment earn under Sh50,000 a month. So the sponsorships whose loss many are bemoaning are a small fraction of the billions being taken from millions of poor people who are fed the illusion that sports betting is, as SportPesa’s slogan goes, “Made of Winners”. Only the betting companies make money when bets are lost, not when they are won. But what they make is a pittance, and the suffering they cause is negligible, when compared to the outrageous fortunes and misery generated by the, to borrow Hilary Clinton’s phrase, “basket of deplorables” to whom we’ve mortgaged our national political life. They have taken to a whole new level the art of throwing around a relatively tiny bit of cash in exchange for the chance to make gazillions. Presidential election campaigns spend an estimated Sh5 billion which, including all the other races down the order, could add up to Sh36 billion. This is undoubtedly a lot of money. But considering that the country is estimated to lose Sh600 billion from corruption each year and that a large chunk of that is pocketed by the politicians in power, you can see how it works out to be a good deal. Why must we feed the baser natures within society in order to be allowed a few crumbs for its better sides? Why is it necessary to procure resources for our sport from industries that sacrifice millions of youthful futures? Or to offer up our sovereignty, wealth and even lives to scoundrels in return for patronage posing as “development”? I think it is ...
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