@TheEastAfrican

Kayoboke: A man of the people

5 months ago, 16 Mar 21:07

By: Andrew I Kazibwe

Julius Kayoboke, 40, is Equity Group’s new director in charge of customer experience and product management. A laidback, social and enthusiastic marketer, just like his day-to-day work, he enjoys hanging out, which he says is one of his greatest assets, and the gateway to making connections and business. Born in Uganda, Julius Kayoboke pursued his primary and secondary studies at St Mary’s School, Nairobi, and obtained a degree in chemical engineering from Birmingham University in the United Kingdom, and a masters degree in business from Pepperdine Graziadio School of Business and Management at Pepperdine University, California, in the late 1990s. Following his education, Kayoboke joined Heineken Beer Company in 2001, and worked in the UK, then later in the Netherlands, Tanzania, Uganda, Burundi, Kenya, Ethiopia, Djibouti, Mauritius and Angola. He returned to Rwanda, where he joined Bralirwa Rwanda Ltd as the marketing director for Heineken Beer from 2005 to February 2018, when he joined Equity Group, Nairobi, Kenya. --------------------------------------------------- What’s your off-duty passion? I draw my energy from people. So my activities involve hanging out with people, and family. It’s generally part of my job, because marketing is a conversation in which you try to find solutions to people’s needs. If you hadn’t turned into who you are today, what would you have been? I wanted to be a doctor. When I was 15, I visited a hospital to get inspiration from doctors and I realised then that I could not stand the sight of either blood or people in pain. That killed my passion for a career in medicine. What signifies your personal style? Fairness. I believe people are different. I cannot stand injustice. It is all about being fair and recognising the best in everyone and trying to promote that. How do you manage your wardrobe? I don’t. My mother and sometimes my girlfriend buy clothes for me. In fact I have not bought clothes for close to seven years. My brother happens to have a good sense of dressing and so from way back when I was his size, I would borrow clothes from him. When in East Africa, where are you most likely to be whiling away your time on a Saturday afternoon? The region is vibrant and almost every corner offers something unique. So I could be anywhere from Marsabit in northern Kenya or Jinja or Lake Bunyonyi in Uganda; or in Bujumbura eating fish by the shores of Lake Tanganyika, or even in Akagera in Rwanda, experiencing the Kibuye adventure. Describe your best destination yet in East Africa? Anywhere in the region is good enough. We have to stop thinking about ourselves as people belonging to these small countries. We are part of a regional bloc with over 150 million people. Anywhere on your must-visit list? The canopy walk in the Nyungwe forest in Rwanda, and I want to do the Congo-Nile Trail by bicycle. It is a long one, but I want to go for it. What do you see as East Africa’s greatest strength? ...
Read More


Category: magazine news

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@TheEastAfrican

Kayoboke: A man of the people

5 months ago, 16 Mar 21:07

By: Andrew I Kazibwe
Julius Kayoboke, 40, is Equity Group’s new director in charge of customer experience and product management. A laidback, social and enthusiastic marketer, just like his day-to-day work, he enjoys hanging out, which he says is one of his greatest assets, and the gateway to making connections and business. Born in Uganda, Julius Kayoboke pursued his primary and secondary studies at St Mary’s School, Nairobi, and obtained a degree in chemical engineering from Birmingham University in the United Kingdom, and a masters degree in business from Pepperdine Graziadio School of Business and Management at Pepperdine University, California, in the late 1990s. Following his education, Kayoboke joined Heineken Beer Company in 2001, and worked in the UK, then later in the Netherlands, Tanzania, Uganda, Burundi, Kenya, Ethiopia, Djibouti, Mauritius and Angola. He returned to Rwanda, where he joined Bralirwa Rwanda Ltd as the marketing director for Heineken Beer from 2005 to February 2018, when he joined Equity Group, Nairobi, Kenya. --------------------------------------------------- What’s your off-duty passion? I draw my energy from people. So my activities involve hanging out with people, and family. It’s generally part of my job, because marketing is a conversation in which you try to find solutions to people’s needs. If you hadn’t turned into who you are today, what would you have been? I wanted to be a doctor. When I was 15, I visited a hospital to get inspiration from doctors and I realised then that I could not stand the sight of either blood or people in pain. That killed my passion for a career in medicine. What signifies your personal style? Fairness. I believe people are different. I cannot stand injustice. It is all about being fair and recognising the best in everyone and trying to promote that. How do you manage your wardrobe? I don’t. My mother and sometimes my girlfriend buy clothes for me. In fact I have not bought clothes for close to seven years. My brother happens to have a good sense of dressing and so from way back when I was his size, I would borrow clothes from him. When in East Africa, where are you most likely to be whiling away your time on a Saturday afternoon? The region is vibrant and almost every corner offers something unique. So I could be anywhere from Marsabit in northern Kenya or Jinja or Lake Bunyonyi in Uganda; or in Bujumbura eating fish by the shores of Lake Tanganyika, or even in Akagera in Rwanda, experiencing the Kibuye adventure. Describe your best destination yet in East Africa? Anywhere in the region is good enough. We have to stop thinking about ourselves as people belonging to these small countries. We are part of a regional bloc with over 150 million people. Anywhere on your must-visit list? The canopy walk in the Nyungwe forest in Rwanda, and I want to do the Congo-Nile Trail by bicycle. It is a long one, but I want to go for it. What do you see as East Africa’s greatest strength? ...
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